![]() Standard displays ads evenly so your budget doesn’t run out quickly, while expedited or accelerated delivery aims to show your ads as often as possible until they reach your budget. Ad delivery can be standard or expedited. Ad delivery options – A setting that determines how your daily budget is distributed throughout the day, or how often your ad is shown.If your ad quality is high, your actual cost-per-click may be significantly lower than your maximum cost-per-click. These are ad quality, maximum cost-per-click, and the impact of ad add-ons. Google AdWords ranks ads based on multiple factors. Actual cost-per-click – The final cost-per-click, or the total amount actually paid per click.Active View – is a technology on YouTube and certain Display Network websites and mobile apps that allows Google Ads to determine if your ad is viewable by potential customers.In this way, it is possible to determine a fixed amount that the advertiser wants to spend for a certain period of time, so that when that amount is spent, the ads stop running. Account Budget – An option available to advertisers who use monthly invoicing as a payment option.We will continuously adapt it to new trends so that it is always up-to-date and relevant for reading. Its goal is to educate and to cover, in one place, all the terms that are key to understanding this type of advertising. Below is a list of the most important terms in PPC advertising.
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